Market Segmentation: The Role of Opaque Travel Agencies
نویسندگان
چکیده
منابع مشابه
Market Segmentation: the Role of Opaque Travel Agencies the Role of Opaque Travel Agencies
This paper investigates the role of discount travel agencies such as Priceline and Hotwire in the market segmentation of the hotel and airline industries. These agencies conceal important characteristics of the offered services, such as hotel locations or flight schedules. We explicitly model this opaque feature and show that it enables service providers to price discriminate between those cust...
متن کاملMarket Segmentation: The Role of Opaque Travel Agencies
This paper investigates the role of discount travel agencies such as Priceline and Hotwire in the market segmentation of the hotel and airline industries. These agencies conceal important characteristics of the offered services, such as hotel locations or flight schedules. We explicitly model this opaque feature and show that it enables service providers to price discriminate between those cust...
متن کاملPricing and market segmentation using opaque selling mechanisms
In opaque pricing certain characteristics of the product or service are hidden from the consumer until after purchase, transforming a differentiated good into somewhat of a commodity. Opaque pricing has become popular in service pricing as it allows firms to sell their differentiated products at higher prices to regular brand loyal customers while simultaneously selling to non loyal customers a...
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15 صفحه اولStanding Repositioning travel agencies on the Internet
Dr Craig Standing has an international reputation in the ®eld of Management Information Systems. He has published widely in leading journals and presented his work at conferences worldwide. He is a counsultant to local and international companies in the private and public sector specialising in the Management of Web Sites and the use of intranets for knowledge managment. Australia. Martin has w...
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ژورنال
عنوان ژورنال: Journal of Economics & Management Strategy
سال: 2008
ISSN: 1058-6407,1530-9134
DOI: 10.1111/j.1530-9134.2008.00196.x